Generra / menswear + womenswear
PrintThis Mercedes-Benz Fashion Week, Generra has reason to celebrate. New creative director Swaim Hudson gave the breath of life— and fresh direction— to the iconic 80’s brand. Launching off of Generra’s heritage of closet staples, Hudson’s own unique aesthetic didn’t disappear. Formerly of the much adored but shuttered Obedient Sons & Daughters, Hudson lent his signature funky tailoring and keen eye for masculine/feminine subversion to his latest venture. The result felt like spring-cleaning. For women, slips and t-shirt dresses made of cotton and silk were perfect for summer, while their tulip hems and belts at the natural waist gave them a modern look. More unusual pieces, such a silk knickers, linen vests and high-waisted shorts balanced the standard but sexy tanks and printed blouses.
Hudson’s gentleman was more of a stretch, but no less charming. All the basics, such as jacquard shorties, a cashmere sweater vest and twill slim pants had a dandified quality. When paired more traditionally, masculine pieces such as a khaki sports jacket, a chambray shirt and a two-button blazer, became instant classics with a twist. Everything was dominated by light colors and prints, such as shades of blue, champagne, grey, white and oat. At times, the collection was a bit too reminiscent of A.P.C.’s oh-so-French subtlety. But if Hudson infuses a bit more of his edge, Generra could easily become the new hot name.
Hudson’s look for Generra is all about styling and contrast. To try your own take on it, borrow your boyfriend’s button-up shirt and tuck it into a floral mini. And guys, don’t be afraid to match your jeans with a well-tailored, pastel blue shirt.
For additional coverage of Fashion Week, click here.
30 April 2009
vol. 6, issue 12
More ARTS
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Stage to Screen and Back Again
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In court cases disputing the rights to film property, who are the real losers?
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As cinema continues to evolve as an art form in the 21st century, is it time to add it to the Core Curriculum?
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Silent Movie Magic in Theaters
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By Peter Labuza
As the Internet continues to reshape the film industry, how can film studies catch on too?
By Peter Labuza
With Oscars, festival prizes, and box office hits, what's the secret behind Columbia's recent movie success stories?
By Paul Hsiao
Though the data seems to suggest that sex scenes do not attract filmgoers, the industry still seems to churn out cheesy and often unimportant soft-lit sex scenes.
With films like Tyler Perry's Medea series, and Precious, what is "ok" and not in african-american cinema is not always so black and white.
In an attempt to bring in more money, the Oscars change their format, disregarding tradition.
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