Rosa Chá / swimwear

ARTS / style

Rosa Chá / swimwear

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In the world of swimwear, Brazilians have always reigned supreme, and Rosa Chá’s Spring 2010 collection was no exception. Still, with his first show as the label’s newly appointed creative director, fashion bigwig Alexandre Herchcovitch offered an aesthetic that was decidedly American. In the past, Rosa Chá was known for using the bright colors of Rio and accents straight from the Amazon, but this year the collection’s essence channeled the famous “We Can Do It” poster with retro head wraps and 1940’s-inspired high-waisted bottoms with polka dots. The long, flowy cover-ups were replaced with minidresses perfect for the transition from beach to city. Even the color palate was composed of pastels and whites in place of the usual vibrant hues. Especially notable were the one-piece swimsuits made of woven straps in pale green, blue, and yellow. Still, Herchcovitch remained true to the essence of the label: paying homage to sunny Brazil with pops of bright orange, flattering the female figure, and ultimately elevating swimwear to high fashion. Columbia students take note, “high-waisted” is not just for jeans anymore.

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30 April 2009
vol. 6, issue 12

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