PrintIf you haven’t heard of the Ronsons yet, you’re probably living under a rock. Hailing from Britain, this super-family includes music producer Mark Ronson who helped Amy Winehouse and Lily Allen hit it big, daughter Samantha Ronson, DJ and girlfriend to Lindsay Lohan, and Samantha’s twin sister—and emerging fashion designer—Charlotte Ronson who, at the tender age of 31, is defining youthful, trendy style.
Ronson’s career began early. Growing up, she enjoyed customizing her own clothes while friends begged her to design pieces for them. Thanks to their encouragement, Ronson launched her first line, C. Ronson, and a flagship boutique in Nolita in 2002. Ronson’s fresh, fun and very wearable looks were quickly picked up by major publications like Vogue, WWD, and the New York Times. Her fashion house has evolved since then, transitioning from a casual basics line to a more upscale ready-to-wear collection, now called Charlotte Ronson.
Although her clothes appeal most to the trendsetting socialite types, Ronson has managed to make her designs accessible to fans on a tighter budget. With an exclusive collaboration collection with Urban Outfitters called Play by C. Ronson, the designer has gotten her label into more closets. From zippers to cutouts, from florals to tartan, from bright colors to unfailing black, Ronson’s clothes are exactly what stylish shoppers seek.
This spring, Ronson is unveiling yet another affordable line, I Heart Ronson, available only at JCPenney stores. Bargain shoppers will appreciate the chance to dress like style icons Nicole Richie, Mischa Barton, Gwen Stefani and Kate Moss—Charlotte Ronson’s biggest celebrity clients—without breaking the bank. Ronson’s fashion savvy and her attempt to reach out to all customers will both help her labels thrive and ensure that the Ronson name continues to make headlines.