Introducing the New iBag

by Rebekah Kim

ARTS / style

Introducing the New iBag

laptops as clutches for 2009

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Fall collections were not all that was on display at Mercedes Benz New York Fashion Week this February: a new techno-chic trend was flaunted throughout the tents, even making a runway appearance. Billed both as a “digital clutch” and the notebook computer with “impeccable style,” mini-laptops may be set to replace the recession casualty “it”-bag. HP and Sony are marketing their fashionable wares to the stylish consumer, perhaps also attempting to attract the closeted geek inside of every fashionista. Are these computers a more practical way to mix utility with style, or is just plain ridiculous to pay twice as much for a notebook with a designer laptop sleeve?

Mini-laptops: They have the same functions and capabilities of a regular computer, but they’re the size of the Epicurus text we read in CC. Lightweight computers certainly appeal to students carrying their laptops to lectures. The HP Mini weighs in at 2.45 lbs., while Sony’s PC is only 1.4 lbs. The convenience of being able to type notes on a machine that is smaller than a loose-leaf notebook is undeniable—one reason why mini-laptops may be making the transition from Bryant Park’s catwalk to College Walk. In the face of the current economic climate, buyers are looking for practical purchases. The “digital clutch” seems to fulfill the “sensible” requirement, especially to a student consumer base.

Models walking the Vivienne Tam Fall ’09 show carried the HP Mini Vivienne Tam edition. Its bright red, purple and pink peony design is eye-catching and elegant. The notebook also comes with a red, envelope-shaped purse, so you can carry the HP Mini as a clutch. It starts at $699.99, and has many of the functions and updated technology of new, full-size laptops. If you want to upgrade, for an additional $200, a Vivienne Tam tote and scarf are thrown into the deal. However, that same HP Mini without the Vivienne Tam cover—a plain black computer that lacks those stylish peonies—costs only $279.99.

The new Sony VAIO Lifestyle PC’s smart jewel colors are an alternative for those who don’t care for the feminine Vivenne Tam cover on the HP Mini. Fashion-forward guys as well as “tech-chic” girls can feel comfortable carrying these convenient mini-laptops. Sony set up shop in the Bryant Park tents for Fashion Week last month, featuring live “mannequins” who held the Lifestyle notebook entertaining guests as they waited in line for shows. These stationary models were also sent out across Manhattan, showing off their mini-laptops in a variety of locations. By traveling to Chelsea and the Lower East Side for dinner and drinks, SoHo for brunch and window-shopping, and Grand Central for the daily commute, the mannequins showcased the notebook’s transportability, versatility, and wearability. To stress that the mini-laptop is key for a stylish look, designers like Elise Overland, Threeasfour and Libertine are featured in the ad campaign. Sony is clearly marketing the VAIO Lifestyle PC as a “fashion” notebook, a creative tool that can be used every day, for everything.

While the notebook certainly is usable and easy to carry, do you need the designer cover to achieve “tech-chic” status? The mini-laptops are being marketed to consumers as a worthy investment, but the additional prices of the “fashionable” versions skews this seemingly reasonable proposition. The trend is reminiscent of the Prada cell phones that were popular few seasons ago—they combined fashion and technology, but were they truly necessary? Notebook as clutch definitely makes it easier to tote your computer around campus, although it’s unlikely that you’d really use your laptop during lunch in the Meatpacking District. The marketing ploys of Sony and HP may have their faults, but you’ll definitely get more use out of a designer mini-notebook than spring’s harem pants.

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26 March 2009
vol. 6, issue 7

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