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by Rachel Allen
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Accessibility has always been one of Fashion Week’s problems, with only a limited few able to experience the runway. Marc Bouwer, a designer well known by the stars for his beautiful eveningwear, has decided to change that. As the pioneering mind behind the virtual fashion show, becoming ever more popular as the economy takes its toll on the fashion world, Bouwer will be presenting his Spring Summer 2010 line to you, and the rest of the world, starting at 9am Wednesday September 16th on his website.
At the show’s shooting, Bouwer explained the ideas behind his move online: “How can we spend this money to get our message across, you know, but still have somewhat of a traditional fashion show? And I thought, well let’s use the internet. That way everyone can have a front row seat, and instead of showing to 200 people we can show to the entire world.”
I got a sneak-peak backstage at the shooting and was able to get up-close and personal to the clothes, all of which will result in 46 looks total. In an inspired and beautiful collection designed entirely for his new muse, model and heiress Lydia Hearst, Bouwer is working to revive shoulder pads and sparkles – using them in innovative and new ways. His collection features many of the classic shapes that make Bouwer a celeb favorite. Furthering his unique sensibility, instead of the traditional spring colors Bouwer chose to go with red as his centerpiece color. When asked to describe his most recent line he declared “strong, graphic, bold, colorful and fun to wear.”
For additional coverage of Fashion Week, click here.
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